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Television market in Denmark

Statistics report on television market and usage in Denmark

This report presents a range of selected statistics and data about television in Denmark. In addition to recent key figures on the Danish TV industry development, it contains relevant statistics on infrastructure, public service and commercial television, consumer behavior, as well as a chapter on online TV and streaming services.

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Table of contents

Overview

9
  • Premium Statistic Quarterly number of households with access to TV in Denmark 2013-2020
  • Premium Statistic Revenue of the television industry in Denmark 2009-2023
  • Premium Statistic Number of companies in the television industry in Denmark 2009-2022
  • Premium Statistic Number of employees in the TV industry in Denmark 2016-2019
  • Basic Statistic Daily TV reach in Denmark 2009-2020
  • Premium Statistic Average daily TV viewing time in Denmark 2009-2023
  • Premium Statistic Ranking of TV channel and streaming families in Denmark 2025, by audience share
  • Premium Statistic Ranking of TV channels in Denmark 2020, based on audience share
  • Premium Statistic Ranking of selected TV channels in Denmark 2020, by daily reach

Public television

7
  • Premium Statistic Revenues of the Danish Broadcasting Corporation from 2013-2024
  • Premium Statistic Revenue of TV 2 Danmark 2011-2024
  • Premium Statistic Air time of Danish Broadcasting Corporation’s TV channels 2021, by genre of program
  • Premium Statistic Audience share of the public service television channels in Denmark 2022-2024
  • Premium Statistic Average daily reach of the Danish TV channel DR1 2009-2020
  • Premium Statistic Average daily reach of the Danish TV channel DR2 2009-2020
  • Premium Statistic Average daily reach of the Danish TV channel TV 2 2009-2020

Advertising and commercial TV

7
  • Premium Statistic TV ad revenue in Denmark 2022-2023
  • Premium Statistic Audience share of public service and non-public service TV in Denmark 2009-2020
  • Premium Statistic Daily time spent watching non-public service TV in Denmark 2008-2020
  • Premium Statistic Daily time spent watching non-public service TV in Denmark 2018-2019, by age
  • Premium Statistic Audience share of Danish TV station TV3 2009-2020
  • Premium Statistic Daily reach of Danish TV station TV3 2009-2019
  • Premium Statistic Usage of traditional commercial TV channels weekly in the Nordics 2021

Online TV

5
  • Premium Statistic Weekly TV content streaming in the Nordic countries 2021
  • Premium Statistic Weekly reach of selected streaming services in Denmark 2021
  • Premium Statistic Frequency of TV viewing via internet in Denmark 2024
  • Basic Statistic Use of TV website as a news source in Denmark 2020, by age
  • Premium Statistic Penetration rate of selected Danish TV channels 2021

Infrastructure

6
  • Premium Statistic Distribution of households in Denmark 2019-2020, by number of TV sets
  • Premium Statistic Quarterly share of households without access to TV in Denmark 2013-2020
  • Premium Statistic Pay TV subscriptions per capita in Denmark 2019, by platform
  • Basic Statistic Smart TV ownership rate in households in Denmark 2015-2023
  • Premium Statistic Share of individuals watching TV via connected TV boxes weekly in the Nordics 2021
  • Premium Forecast Household penetration rate of IPTV in Denmark 2013-2028

Consumer behavior

6
  • Premium Statistic Average daily time spent watching traditional TV in Denmark 2020, by age
  • Premium Statistic Frequency of TV viewing on a TV set in Denmark 2024
  • Basic Statistic Use of TV as news source in Denmark 2022-2024, by age group
  • Premium Statistic Daily time spent watching TV and streaming services in Denmark 2022, by age
  • Premium Statistic Time spent watching traditional TV and streaming services in Denmark 2020, by gender
  • Premium Statistic Sports fans time spent watching TV per week in Denmark 2020
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