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Gaming monetization

Statistics report on video game monetization

This report has been compiled to provide statistical information about gaming monetization, including data on free and paid gaming worldwide, as well as in-game purchases and downloadable content (DLC). Also included is information on the revenue composition of leading gaming companies, as in-game purchases, subscriptions, and microtransactions have become significant revenue drivers to enhance the monetization of paid game titles.

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Table of contents

Overview

6
  • Premium Statistic Games market revenue share worldwide 2025, by platform
  • Premium Statistic Most popular gaming business models among developers worldwide 2026
  • Premium Statistic Global gaming industry trends according to game devs 2024
  • Premium Statistic Video game studio growth strategies 2024
  • Premium Statistic Video game studio risk mitigation strategies 2024
  • Premium Statistic Gaming market growth prospects 2025, by segment

Consumer behavior

4
  • Premium Statistic Increase in buying virtual goods among U.S. gamers 2024, by platform
  • Premium Statistic Europe children in-game spending share 2020-2024
  • Premium Statistic Europe children in-game items monthly spend 2020-2024
  • Premium Statistic Global consumer likelihood of buying limited edition video games 2024

PC & console software

6
  • Premium Statistic Global PC and console game software revenue 2022-2028
  • Premium Statistic Steam game sales revenue 2018-2025 YTD
  • Basic Statistic Steam: top selling video games weekly 2025
  • Basic Statistic Most downloaded F2P PS games in 2024, by region
  • Basic Statistic Most downloaded PS5 games in 2024, by region
  • Basic Statistic Most downloaded PS4 games in 2024, by region

In-game purchases

5
  • Premium Statistic Mobile games top in-app purchases 2024
  • Premium Statistic Mobile games with highest IAP revenue worldwide 2025
  • Basic Statistic Fastest mobile games to reach 5 billion U.S. dollars in player spending 2024
  • Premium Statistic In-app revenue monetization techniques 2025
  • Premium Statistic U.S. mobile gaming spenders time to first purchase after installation 2025

In-game advertising

4
  • Premium Statistic IAP vs IAA revenue mobile gaming genres 2025
  • Premium Statistic Leading mobile game genres worldwide H1 2025, by share of advertisers
  • Premium Statistic Leading mobile game genres worldwide H1 2025, by share of creatives
  • Premium Statistic Leading mobile game creative types worldwide 2024

Gaming subscriptions

4
  • Premium Statistic Subscriber count of leading cloud gaming and gaming subscription services 2025
  • Basic Statistic Number of PlayStation Plus subscribers worldwide 2014-2023
  • Basic Statistic Number of Xbox Game Pass subscribers worldwide 2020-2024
  • Basic Statistic Number of Nintendo Switch Online subscribers worldwide 2018-2024

In-game monetization leaders

6
  • Premium Statistic Digital revenue share of video game publishers worldwide 2025
  • Basic Statistic Electronic Arts (EA) net revenue as of Q1 2026, by composition
  • Basic Statistic Electronic Arts (EA) net bookings as of Q1 2026, by composition
  • Basic Statistic Electronic Arts (EA) extra content revenues 2018-2025
  • Basic Statistic Take-Two Interactive annual revenue FY 2018-2025, by content
  • Basic Statistic Take-Two Interactive recurrent consumer revenue share FY 2017-2025

Spotlight: continuous monetization through live service games

6
  • Premium Statistic Global live service market size 2025-2030
  • Premium Statistic Video game studios active productions content delivery plans 2024
  • Basic Statistic Most buzzworthy video games worldwide 2024
  • Premium Statistic Genshin Impact mobile RPD 2025, by region
  • Premium Statistic Honkai: Star Rail IAP revenue worldwide 2025
  • Premium Statistic Global revenue of Tencent's mobile game Honor of Kings 2016-2025 YTD
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