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Television in Sweden

Statistics report on television in Sweden

This report presents a range of selected statistics and data about television in Sweden. In addition to recent key figures on the Swedish TV industry development, it contains relevant statistics on public service and commercial television, the main broadcasters, consumer behavior, as well as online TV.

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Table of contents

Overview

8
  • Premium Statistic Revenues from television services in Sweden 2009-2024
  • Premium Statistic Revenues from television services in Sweden 2009-2022, by platform
  • Premium Statistic TV subscriptions in Sweden 2009-2023, by platform
  • Premium Statistic Number of TV households in Sweden 2008-2020
  • Premium Statistic Ranking of TV companies in Sweden 2021, based on audience share
  • Premium Statistic Average daily TV reach in Sweden 2009-2024
  • Premium Statistic Average daily TV viewing time in Sweden 2010-2024
  • Premium Statistic TV channels in Sweden 2024, by audience share

Public service television

4
  • Premium Statistic Audience share of the public service television channels of SVT in Sweden 2009-2024
  • Premium Statistic Air time of SVT channels in Sweden 2018-2021
  • Premium Statistic Air time of Swedish Educational Broadcasting Company鈥檚 TV telecasts 2021
  • Premium Statistic Air time of Swedish Educational Broadcasting Company鈥檚 telecasts 2021, by topic

Advertising & commercial TV

4
  • Premium Statistic TV advertising expenditure in Sweden 2011-2023
  • Premium Statistic Audience share of TV3 in Sweden 2009-2024
  • Premium Statistic Audience share of TV4 in Sweden 2009-2024
  • Premium Statistic Audience share of Kanal 5 in Sweden 2009-2023

Companies

6
  • Premium Statistic Revenue of Sveriges Television AB 2010-2024
  • Premium Statistic Number of employees of SVT 2009-2023
  • Premium Statistic Net revenue of the Swedish Educational Broadcasting Company (UR) 2015-2021
  • Premium Statistic Number of employees of the Swedish Educational Broadcasting Company (UR) 2013-2020
  • Premium Statistic Revenues of selected commercial television broadcasters in Sweden 2023
  • Premium Statistic Net revenue of Viaplay Group 2023-2024, by segment

Consumer behavior

7
  • Premium Statistic Average daily TV viewing time in Sweden 2009-2023, by gender
  • Premium Statistic Average daily TV viewing time in Sweden 2022-2024, by age
  • Basic Statistic Daily TV reach in Sweden 2009-2024
  • Premium Statistic Average daily TV reach in Sweden 2021-2022, by age and gender
  • Basic Statistic Frequency of TV viewing on a TV set in Sweden 2024
  • Premium Statistic Ranking of TV channels in Sweden 2023, by daily reach
  • Premium Statistic Ranking of TV programs in Sweden 2024, by number of viewers

Online TV

6
  • Premium Statistic Share of individuals watching video streaming services per day in Sweden 2011-2024
  • Premium Statistic Watching video streaming services per day in Sweden 2011-2023, by gender
  • Premium Statistic Watching video streaming services per day in Sweden 2023, by age group
  • Premium Statistic Frequency of TV viewing via internet in Sweden 2024
  • Premium Statistic Daily viewing time of online TV in Sweden 2022-2024, by network
  • Premium Statistic Distribution of viewing time of online TV in Sweden 2022, by channel families
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