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Digital travel planning in the United Kingdom (UK)

Statistics report on online travel booking and digital travel planning in the United Kingdom (UK)

This report presents a range of statistics and facts on digital travel planning in the United Kingdom (UK). It provides figures on travel planning, booking methods, and online booking behavior, as well as data on leading online travel providers in the UK.

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Table of contents

Travel and tourism market overview

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  • Premium Forecast Travel & tourism market revenue in the United Kingdom 2017-2030, by segment
  • Premium Forecast Number of users of hotels in the United Kingdom 2017-2030
  • Premium Forecast Number of users of vacation rentals in the United Kingdom 2017-2030
  • Premium Forecast Number of users of package holidays in the United Kingdom 2017-2030
  • Premium Forecast Revenue of the flights industry in the United Kingdom 2017-2030
  • Premium Forecast Number of users of flights in the United Kingdom 2017-2030

Online travel planning

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  • Premium Statistic Most searched travel terms on Google in the UK 2022-2023
  • Premium Statistic Voice assistant usage in selected countries 2022, by sector
  • Premium Forecast eMagazine / online magazine website purchases by brand in the UK 2023
  • Premium Statistic E-commerce website traffic on Black Friday in the UK 2021-2022
  • Premium Statistic Leading technologies that would increase the confidence of travelers from the UK 2021

Online travel booking

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  • Premium Statistic Preferred methods to book holidays in the UK 2024
  • Premium Statistic Preferred methods to book the next overseas holiday in the UK October 2022, by age
  • Premium Forecast Travel product online bookings in the UK 2025
  • Premium Forecast Mobile payments usage by situation in the UK 2025
  • Premium Forecast Attitudes towards traveling in the UK 2025
  • Premium Statistic Popular products to buy with BNPL in the UK in 2024

Online travel providers

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  • Premium Statistic Leading holiday travel provider websites in the UK Q3 2025, by share of voice
  • Premium Forecast Hotel / private accommodation online bookings by brand in the UK 2025
  • Premium Forecast Flight search engine online bookings by brand in the UK 2025
  • Premium Statistic Share of visits to the travel website booking.com worldwide 2026, by country
  • Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2026, by country
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