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Ethnic groups in the U.S. - media consumption

Statistics report on media consumption among ethnic groups in the United States

This report has been compiled to provide statistical information about media consumption among different ethnic groups in the United States.

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Table of contents

Overview

9
  • Premium Statistic Average TV viewing time United States 2009-2025, by ethnicity
  • Premium Statistic Average reading time in the U.S. 2018-2025, by ethnicity
  • Premium Statistic E-book readers in the U.S. 2018, by ethnicity
  • Premium Statistic Penetration of print book consumption in the U.S. 2018-2019, by ethnicity
  • Premium Statistic Penetration of audiobook consumption in the U.S. 2018-2019, by ethnicity
  • Premium Statistic Number of radio listeners in the U.S. 2013-2018, by ethnicity
  • Basic Statistic Reach of SVOD in U.S. households 2018-2019, by ethnicity
  • Basic Statistic Favorite film genres in the U.S. 2018, by ethnicity
  • Premium Statistic Preferred TV show types in the U.S. 2018, by ethnicity

African American media

9
  • Premium Statistic U.S. TV - largest African-American markets 2017
  • Premium Statistic U.S. TV - African-American markets by share of households 2018
  • Premium Statistic Favorite TV network among African Americans in the U.S. 2018
  • Premium Statistic Most watched primetime broadcast TV programs among African-Americans in the U.S. 2021
  • Premium Statistic Leading music genres among Black people in the U.S. 2018
  • Premium Statistic African American weekly radio listeners in the U.S. 2018
  • Premium Statistic Radio reach among African Americans in the U.S. in 2021, by age and gender
  • Premium Statistic Time African Americans spent listening to the radio 2018, by age and gender
  • Premium Statistic African American daily newspaper circulation in the U.S. 2014-2022

Hispanic media

11
  • Premium Statistic Largest Hispanic TV markets in the U.S. 2017
  • Premium Statistic Most watched primetime broadcast TV programs among Hispanics in the U.S. 2021
  • Premium Statistic Spanish-language TV consumption among Latinx viewers in the U.S. 2023
  • Premium Statistic Share of Spanish-language TV content viewed by Hispanics in the U.S. 2013-2018
  • Premium Statistic Share of streaming in TV viewing among Latinx TV viewers in the U.S. 2019
  • Premium Statistic Streamed content viewing time share in the U.S. 2021, by ethnicity
  • Basic Statistic Latinx content viewers streaming to selected devices weekly in the U.S. 2019
  • Premium Statistic Hispanic weekly radio listeners in the U.S. 2018
  • Premium Statistic Radio reach among Hispanics in the U.S. 2021, by age and gender
  • Premium Statistic Time Hispanics spend listening to the radio 2018, by age and gender
  • Premium Statistic Hispanic radio listening in the U.S. 2018, by location

Asian media

5
  • Premium Statistic Largest Asian TV markets in the U.S. 2017
  • Premium Statistic Video consumption among Asian Americans in the U.S. 2019, by device
  • Premium Statistic Time spent by Asian Americans streaming Netflix and YouTube in the U.S. 2018
  • Premium Statistic Time spent by Asian Americans streaming vs. watching TV in the U.S. 2024
  • Basic Statistic Asian Americans using selected services to watch in-language TV in the U.S. 2019
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