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The universe of an idea

ÌÇÐÄÆƽâ°æ trend report on media franchises and mining IPs for video content

Sequels, spinoffs and prequels are everywhere - and they are here to stay. While popular franchises have always been a bastion of the media landscape, they remain a steady lucrative income stream for many studios in a difficult and risk-averse context, as well as a source of comfort for many nostalgia-drawn consumers. However, many adaptations of popular IPS have stumbled along the way, whereas others have been flourishing and manage to connect with new or old fans alike.

How are IPs shaping the media industry? Why do some adaptations fail to meet their audiences?

This report delves into the reasons why so many streaming and movie studios are shifting gears towards already-established franchises, before offering insight into what makes or breaks successful adaptations by giving examples of both sides of the spectrum. It also sheds light on the emerging formats and trends that manage to curb waning audience and streaming numbers.

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Table of contents

A recognized tactic betting on the familiar

  • A cost-saving and profit-generating strategy
  • Multi-industry benefits
  • Books and comics as popular resources

The road so far – success behind mega IPs
  • Animated franchises breaking the bank
  • Video gamers as the target audience
  • Fantasy – a treasure trove of potential
  • A terrifyingly popular genre
  • The journey from book, to musical, to movie
  • Long shelf-life of nostalgia

Roadblocks and detours
  • Live action remakes facing headwinds
  • Comics losing traction
  • Inconsistencies deterring audiences
  • Fans and social media – unpredictable variables

New paving on a beaten path
  • The future is in video games
  • Priming new IPs
  • Toys – breathing life into childhood favorites
  • Untapped potential of podcasts

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