ÌÇÐÄÆƽâ°æ

Character business in Japan

Statistics report on the character business in Japan

This report provides fundamental statistics about the character business in Japan. The overview chapter shows the market size and the share of people who like fictional characters. It is followed by two chapters that offer survey-based information on popular characters and the attitudes and behaviors of consumers. The remaining chapters are dedicated to anime-related markets, virtual YouTubers (VTubers), trading cards, and toys.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Character business market size in Japan FY 2015-2025
  • Premium Statistic Share of people who have a favorite fictional character Japan 2023
  • Premium Statistic Share of men who have a favorite fictional character Japan 2023, by age group
  • Premium Statistic Share of women who have a favorite fictional character Japan 2023, by age group
  • Premium Statistic Most popular subjects of fandom activities in Japan 2025

Most popular characters

6
  • Premium Statistic Favorite fictional characters Japan 2025
  • Premium Statistic Favorite international and Japanese characters in Japan 2020
  • Premium Statistic Favorite manga and animation characters Japan 2025
  • Premium Statistic Favorite video game and VTuber characters Japan 2024
  • Premium Statistic Favorite company mascots Japan 2024
  • Premium Statistic Favorite local mascots Japan 2024

Consumer attitudes and behavior

6
  • Premium Statistic Leading occasions for liking a fictional character Japan 2025
  • Premium Statistic Leading reasons for liking a fictional character Japan 2025
  • Premium Statistic Leading activities regarding fictional characters Japan 2025
  • Premium Statistic Share of people who spent money on fictional characters Japan 2025, by amount
  • Premium Statistic Leading fan goods people would like to have in Japan 2024
  • Premium Statistic Aspects that make people want to purchase fan goods in Japan 2024

Anime-related markets

7
  • Premium Statistic Total revenue of the anime industry Japan 2014-2024
  • Premium Statistic Revenue of the anime industry Japan 2024, by segment
  • Premium Statistic Anime merchandising market size Japan 2014-2024
  • Premium Statistic Anime-related pachinko market size Japan 2014-2023
  • Premium Statistic Anime-related live entertainment market size Japan 2014-2024
  • Premium Statistic Fanzine market size in Japan FY 2020-2024
  • Premium Statistic Cosplay clothing market size in Japan FY 2015-2025

Virtual YouTubers (VTubers)

6
  • Premium Statistic VTuber market size Japan FY 2021-2025
  • Premium Statistic VTuber market size in Japan FY 2023, by segment
  • Premium Statistic Cover's revenue FY 2018-2024
  • Premium Statistic Cover's revenue FY 2024, by service
  • Premium Statistic Anycolor's revenue FY 2018-2025
  • Premium Statistic Anycolor's revenue FY 2025, by business area

Trading cards

6
  • Premium Statistic Card game market size in Japan FY 2016-2025
  • Premium Statistic Digital card game market size in Japan FY 2016-2025
  • Premium Statistic Main reasons for trading card game collection in Japan 2024
  • Premium Statistic Trading card game spending per month in Japan 2024
  • Premium Statistic Favorite TCG series in Japan 2024
  • Premium Statistic Preferred places to resell trading cards in Japan 2024

Toys

6
  • Premium Statistic Plastic character model market size in Japan FY 2016-2025
  • Premium Statistic Toy figurines market size in Japan FY 2014-2024
  • Premium Statistic Dolls market size in Japan FY 2014-2024
  • Premium Statistic Capsule toys market size in Japan FY 2016-2025
  • Premium Statistic Adults' capsule toy purchase experience in Japan 2025
  • Premium Statistic Popular gacha toy types in Japan 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch