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BNPL (buy now, pay later) market in the UK

Statistics report on the use of buy now, pay later (BNPL) in the United Kingdom (UK)

BNPL is often discussed due to potential of debt, but how big is the payment method's adoption in the United Kingdom and in what kind of scenarios is it used?

This report provides a range of statistics that cover the following topics for buy now, pay later in the United Kingdom. First, it portrays the market size of BNPL in the country. Second, it showcases the adoption of individual BNPL brands across websites coming from the UK. Third, the statistics cover user demographics. Fourth, the report explores the user behavior with BNPL across different product segments. Finally, the study closes off with several individual statistics that are still relevant for the BNPL market in the UK.

Some of the key questions asked in this report include: How big is buy now, pay later in the United Kingdom? Why are people using it? And how about debt?

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Table of contents

Market size

6
  • Premium Statistic Most used in-store (POS) payment methods in the UK 2017-2025, with 2030 forecast
  • Premium Statistic Most used e-commerce payment methods in the UK 2016-2025, with 2030 forecast
  • Premium Statistic Annual BNPL spending in the UK 2022-2025, with a 2031 forecast
  • Premium Statistic Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in the UK in 2025, based on MAU
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in the UK 2015-2025, based on downloads

Merchant adoption

6
  • Premium Statistic Payment types accepted by all e-commerce vendors in the UK in 2022 and 2024
  • Premium Statistic Main online shopping payment methods in the UK 2024
  • Premium Statistic MAU (monthly active users) of BNPL wallet Klarna in 25 countries worldwide 2024-2025
  • Premium Statistic Merchants who use Klarna for buy now pay later in 140 countries worldwide 2026
  • Premium Statistic Merchants who use Pay in 4 for buy now, pay later in 33 countries worldwide 2025
  • Premium Statistic Merchants who use Afterpay for buy now, pay later in 64 countries worldwide 2026

User demographics

6
  • Premium Statistic Buy now, pay later (BNPL) user age in the UK 2026
  • Premium Statistic Buy now, pay later (BNPL) use in the UK 2024, by age, gender, income, race
  • Premium Statistic Main reasons for the increased use of BNPL in 7 countries in Europe and NA 2024
  • Premium Statistic Reasons cited by consumers why they prefer BNPL in U.S., UK, Australia in 2022
  • Premium Statistic BNPL use as a payment method for e-commerce worldwide 2024, by age and gender
  • Premium Statistic BNPL use as a payment method for travel worldwide 2024, by age and gender

Product segments

6
  • Premium Statistic Popular products to buy with BNPL in the UK in 2024
  • Premium Statistic Everyday essential expenses to buy with BNPL in the UK in 2024
  • Premium Statistic BNPL use as a payment method for e-commerce in 7 countries in Europe and NA 2024
  • Premium Statistic BNPL use as a payment method for travel in 7 countries in Europe and NA 2024
  • Premium Statistic BNPL use as a payment method for crypto in 7 countries in Europe and NA 2024
  • Premium Statistic BNPL use as a payment method for gambling in 7 countries in Europe and NA 2024

Miscellaneous

6
  • Basic Statistic Forecast for GDP growth, inflation, and unemployment in the UK 2026
  • Premium Statistic Buy now, pay later (BNPL) monthly debt in the UK 2022, by age group
  • Premium Statistic Reasons for missing buy now, pay later (BNPL) payments in the UK 2021
  • Basic Statistic Monthly outstanding consumer credit amounts in the UK 2006-2026, by type
  • Premium Statistic Monthly credit card debt in the UK 1993-2026
  • Premium Statistic Monthly credit card APR and Bank of England interest rate in the UK 1995-2025
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