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Sports tourism

Statistics report on sports tourism

This report presents a range of statistics and facts on the sports tourism market. It provides a market overview, figures on tourist behavior, as well as key data on the U.S. market, and a spotlight on the FIFA World Cup and the Olympics.

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Table of contents

Industry overview

5
  • Premium Statistic Size of the global sports tourism industry 2023-2032
  • Premium Statistic Share of global tourism expenditure generated by sports tourism 2025
  • Premium Statistic Events that travelers would be more likely to travel for worldwide 2024
  • Premium Statistic Average spend on sports tourism trips worldwide 2025, by area
  • Premium Statistic Most common sports for sporting event trips worldwide 2025

Country spotlight: United States

6
  • Premium Statistic Sports tourists in the U.S. 2015-2023
  • Premium Statistic Sports travel industry economic impact in the U.S. 2024
  • Premium Statistic Most significant economic impact of sports tourism in the U.S. 2025, by state
  • Premium Statistic Sports tourist spending in the U.S. 2024, by type
  • Premium Statistic Sports tourism spending in the U.S. 2015-2023
  • Premium Statistic Sports traveler spending in the U.S. 2023, by sector

Tourist behavior

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  • Premium Statistic Most common priorities for sports tourists worldwide 2025
  • Premium Statistic Most common sports for sporting event trips worldwide 2025, by country
  • Premium Statistic Most popular secondary activities among sports tourists worldwide 2025
  • Premium Statistic Most common companion for sporting event trips worldwide 2025
  • Premium Statistic Sporting events attended by sports tourists worldwide 2025, by type
  • Premium Statistic Share of global sports fans that travel overseas for sporting events 2025, by age
  • Premium Statistic Share of global sports tourists planning a trip in the next year 2025
  • Premium Statistic Interest of Gen Z and millennials in travel experiences worldwide 2024

FIFA World Cup

5
  • Premium Statistic Tourist spending and broadcast revenue at the World Cup in Qatar 2022
  • Premium Statistic Average visitor spend at the World Cup in Qatar 2022, by sector
  • Premium Statistic GVA from visitor spending at the World Cup in Qatar 2022, by sector
  • Premium Statistic International arrivals Qatar 2018-2024
  • Premium Statistic Leisure travel spending in Qatar 2016-2022

The Olympics

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  • Premium Statistic Average daily rate of hotels in Paris 2024-2025, by month
  • Basic Statistic Share of French visitors to the Paris 2024 Olympics and Paralympics
  • Premium Statistic Impact of the Paris 2024 Olympic Games in France and Paris 2024 vs. 2019
  • Premium Statistic Economic impact of the preparatory phase of Paris Olympics and Paralympics 2017-2024
  • Premium Statistic Economic impact of the legacy phase of Paris Olympics and Paralympics 2025-2034
  • Premium Statistic Consumer spending increase during the Paris 2024 Olympics, by sector
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