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Video podcasts

Statistics report on video podcasts

This report has been compiled to provide statistical information about video podcasts. After providing an overview of the podcast industry, it includes data on video podcast consumption, followed by a global look at video streaming platform YouTube, which is a major player benefitting from the rising popularity of this podcast format. The report closes by giving insights on how the advertising industry capitalises on podcasts.

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Table of contents

Podcast industry overview

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  • Premium Statistic Number of podcast listeners worldwide 2023-2027
  • Premium Statistic Podcast publishers' global unique streams and downloads 2026
  • Premium Statistic Share of monthly podcast listeners in selected markets worldwide 2024, by country
  • Premium Forecast Podcast users in selected countries worldwide 2025
  • Premium Forecast Podcast purchasers in selected countries worldwide 2024

Video podcast consumption

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  • Basic Statistic Preferred media for podcast listening among U.S. users 2024
  • Premium Statistic Favorite format for podcast consumption in the United States 2024, by gender
  • Premium Statistic Video podcast preference in the U.S. 2022-2024, by generation
  • Basic Statistic Video podcast preference U.S. users 2024, by category
  • Premium Statistic Habits of video podcast consumption in the U.S. 2024
  • Premium Statistic Share of listeners to podcasts with a video component in Australia in 2023

YouTube

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  • Basic Statistic YouTube advertising reach 2026, by country
  • Basic Statistic YouTube paying subscribers 2020-2025
  • Premium Statistic Average daily time spent on the YouTube app 2026, by country
  • Basic Statistic U.S. teens daily YouTube video consumption 2024
  • Premium Statistic Platform use among weekly podcast consumers in the United States 2019-2026
  • Premium Statistic Popular podcast discovery sources in the U.S. 2023-2024
  • Premium Statistic Reasons for YouTube usage of weekly podcast consumers in the United States in 2023
  • Premium Statistic Top platforms associated with podcasts viewing and listening in the U.S. 2025

Podcast advertising

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  • Premium Statistic Podcast ad spending in the U.S. 2015-2025
  • Premium Statistic Top podcast ads leading consumers to purchase in the U.S. 2023
  • Premium Statistic YouTube ad spend in the U.S. 2023, by industry
  • Premium Statistic Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023
  • Premium Statistic Most impactful platforms for podcast growth according to podcast agencies U.S. 2024
  • Premium Statistic Podcast ad revenue in the U.S. 2023, by industry category
  • Premium Statistic Podcast listeners' ad receptivity in the U.S. 2025
  • Premium Statistic Podcast ad loads in the U.S. Q4 2024-Q4 2025
  • Premium Statistic Top podcast ad characteristics among listeners U.S. Q2 2024
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