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Gen Z media consumption in the United Kingdom

Statistics report on Gen Z media consumption in the UK

This report has been compiled to provide statistical information about the media consumption of Generation Z in the United Kingdom. It focuses on media consumption behaviors of young British consumers, including audio and visual media usage, as well as gaming, internet, and social network access among Gen Zers in the country.

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Table of contents

Overview

5
  • Premium Statistic Population of the UK 1990-2024, by generation
  • Premium Statistic Media usage in the UK by engagement level as of May 2024
  • Premium Statistic Average daily media use time in the United Kingdom (UK) 2025
  • Premium Statistic UK Gen Z accessing selected types of digital media 2024
  • Premium Forecast Gen Z electronic device ownership in the UK 2024

Video

6
  • Premium Statistic Daily time spent viewing linear TV in the UK 2025, by demographic
  • Premium Statistic Daily time spent viewing commercial linear TV in the UK 2025, by demographic
  • Premium Statistic Daily time spent viewing video at home in the UK 2025, by type and age
  • Premium Statistic Minutes per day spent watching broadcast TV in the UK 2010-2025, by age
  • Premium Statistic Daily time spent viewing SVOD/AVOD in the UK 2022-2025, by age
  • Premium Statistic Sharing credentials outside home by paying SVOD subscribers in the UK 2023, by age

Audio

4
  • Premium Statistic Share of weekly audio listening time in the UK in 2025/2026, by type and age
  • Premium Statistic Weekly time spent listening to podcasts in the UK 2024, by age
  • Premium Statistic Monthly podcast listeners in the UK 2023-2025, by age
  • Premium Statistic Key data on physical music listening among Gen Z in the UK 2024

News

4
  • Premium Statistic Gen Zers' level of interest in news in the UK 2024
  • Premium Statistic Gen Zers' level of trust in news sources in the UK 2024
  • Premium Statistic Most used news sources by Gen Z in the UK 2024
  • Premium Statistic Types of news info accessed by Gen Z on social media in the UK 2024

Social media

4
  • Basic Statistic UK: social media users 2026, by generation
  • Premium Statistic Activities on social media UK 2026, by generation
  • Premium Statistic UK: social media use frequency 2023, by generation
  • Premium Statistic Daily time spent and social media reach among Gen Z in the UK 2023, by platform

Gaming

4
  • Premium Forecast Video gamers in the United Kingdom 2025, by age group
  • Premium Statistic Smartphone gamers in the United Kingdom 2025, by age group
  • Basic Statistic UK console gaming reach 2025, by age group
  • Basic Statistic Online gaming penetration in the United Kingdom (UK) 2025, by age group
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