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Connected TV in India

Statistics report about connected TV in India

This report has been compiled to provide statistical information about the connected TV segment of the television market in India. An overview of the internet and television landscape has been provided, followed by a chapter on the connected TV market. Additionally, the report covers the key market players, consumer trends, and connected TV advertising.

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Table of contents

Overview

6
  • Premium Forecast Number of households with internet access in India 2000-2050
  • Premium Statistic Wireless broadband subscribers in India 2016-2023
  • Premium Statistic Value of the TV industry in India 2007-2028
  • Premium Statistic Television viewership in India 2018-2024
  • Premium Statistic Number of paid video subscriptions in India 2018-2028
  • Premium Statistic Subscription revenue from digital media in India 2018-2026, by type

CTV market

3
  • Premium Statistic Devices used to consume television content in India 2023
  • Premium Statistic Connected TV penetration India 2022-2025
  • Premium Statistic Share of smart TV market in India 2024, by vendor

Market leaders

6
  • Premium Statistic Most viewed SVoD services in India in 2023
  • Premium Forecast Most common TV subscription brands in India 2024
  • Premium Statistic Most viewed addressable TV services in India in 2023
  • Premium Statistic Reliance Industries' M&E business revenue FY 2017-2023
  • Premium Statistic Revenue generated by Bharti Airtel's digital TV services FY 2020-2024
  • Premium Statistic Operating revenue of Tata Play Limited FY 2020-2024

Consumption trends

5
  • Premium Statistic Devices used for streaming India 2024
  • Premium Statistic Video streaming India 2024, by device
  • Premium Statistic Most popular video streaming services India 2024
  • Premium Statistic Frequency of using streaming service providers India 2024
  • Premium Statistic Preferred addressable TV genres in India in 2023

Advertising

5
  • Premium Statistic Connected TV ad revenue worldwide 2014-2025
  • Premium Statistic Expected budget increase in CTV ad spend worldwide 2022-2023
  • Premium Statistic Opinion on connected TV advertising in India in 2023
  • Premium Statistic CTV advertising spending India forecast 2021-2027
  • Premium Statistic Video streaming advertising reach India 2023, by platform
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