Video-on-demand (VOD) services in Japan
Statistics report on video-on-demand (VOD) services in Japan
This report presents a range of statistics about video-on-demand (VOD) services in Japan. The introductory chapter offers information on the market size as well as penetration rates for the various types of VOD services. The following three chapters contain detailed information on the leading services in the Japanese market, including penetration rate breakdowns by age groups for services such as Amazon Prime Video and Netflix. Chapters five and six provide insights into the time people spend on watching VOD services and other forms of consumer behavior, such as device and genre preferences.
Report Details
Video-on-demand (VOD) services in Japan
Pages
45 Pages
Format
PPTX
,
PDF
Language
English
Released
2024
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
6
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Paid video streaming market size Japan 2020-2024
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Recent use of paid online video streaming services Japan 2014-2023
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SVOD services penetration rate Japan 2015-2024
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TVOD services penetration rate Japan 2015-2024
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EST services penetration rate Japan 2015-2024
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ADVOD penetration rate Japan 2016-2024
Leading services
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Leading paid video streaming services Japan 2024
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Leading free video streaming and video sharing services Japan 2023
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SVOD market share Japan 2025, by service
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Most popular OTT apps in Japan 2025, based on downloads
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Highest grossing OTT apps in Japan 2025
Penetration rates of leading services
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Amazon Prime Video's penetration rate Japan FY 2020-2024
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TVer's penetration rate Japan FY 2020-2024
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Netflix's penetration rate Japan FY 2020-2024
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Abema's penetration rate Japan FY 2020-2024
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Hulu's penetration rate Japan FY 2020-2024
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U-Next's penetration rate Japan FY 2020-2024
Penetration rates of leading services by age group
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Amazon Prime Video's penetration rate Japan FY 2024, by age group
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TVer's penetration rate Japan FY 2024, by age group
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Netflix's penetration rate Japan FY 2024, by age group
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Abema's penetration rate Japan FY 2024, by age group
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Hulu's penetration rate Japan FY 2024, by age group
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U-Next's penetration rate Japan FY 2024, by age group
Average consumption times
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Average VOD viewing time per weekday Japan FY 2014-2023
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Average VOD viewing time among men per weekday Japan FY 2014-2023
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Average VOD viewing time among women per weekday Japan FY 2014-2023
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Average VOD viewing time per weekday Japan FY 2023, by age group
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Average VOD viewing time among men per weekday Japan FY 2023, by age group
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Average VOD viewing time among women per weekday Japan FY 2023, by age group
User behavior
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Preferred types of video consumption Japan 2024
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Video streaming service usage frequency Japan 2024
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Preferred devices for watching video streaming services Japan 2023
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Most popular SVOD genres Japan 2023
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Weekly leading content on SVOD platforms Japan 2026
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Inclination to use paid video streaming services Japan 2024
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