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Video-on-demand (VOD) services in Japan

Statistics report on video-on-demand (VOD) services in Japan

This report presents a range of statistics about video-on-demand (VOD) services in Japan. The introductory chapter offers information on the market size as well as penetration rates for the various types of VOD services. The following three chapters contain detailed information on the leading services in the Japanese market, including penetration rate breakdowns by age groups for services such as Amazon Prime Video and Netflix. Chapters five and six provide insights into the time people spend on watching VOD services and other forms of consumer behavior, such as device and genre preferences.

Table of contents

Overview

6
  • Premium Statistic Paid video streaming market size Japan 2020-2024
  • Premium Statistic Recent use of paid online video streaming services Japan 2014-2023
  • Premium Statistic SVOD services penetration rate Japan 2015-2024
  • Premium Statistic TVOD services penetration rate Japan 2015-2024
  • Premium Statistic EST services penetration rate Japan 2015-2024
  • Premium Statistic ADVOD penetration rate Japan 2016-2024

Leading services

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  • Premium Statistic Leading paid video streaming services Japan 2024
  • Premium Statistic Leading free video streaming and video sharing services Japan 2023
  • Premium Statistic SVOD market share Japan 2025, by service
  • Premium Statistic Most popular OTT apps in Japan 2025, based on downloads
  • Premium Statistic Highest grossing OTT apps in Japan 2025

Penetration rates of leading services

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  • Premium Statistic Amazon Prime Video's penetration rate Japan FY 2020-2024
  • Premium Statistic TVer's penetration rate Japan FY 2020-2024
  • Premium Statistic Netflix's penetration rate Japan FY 2020-2024
  • Premium Statistic Abema's penetration rate Japan FY 2020-2024
  • Premium Statistic Hulu's penetration rate Japan FY 2020-2024
  • Premium Statistic U-Next's penetration rate Japan FY 2020-2024

Penetration rates of leading services by age group

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  • Premium Statistic Amazon Prime Video's penetration rate Japan FY 2024, by age group
  • Premium Statistic TVer's penetration rate Japan FY 2024, by age group
  • Premium Statistic Netflix's penetration rate Japan FY 2024, by age group
  • Premium Statistic Abema's penetration rate Japan FY 2024, by age group
  • Premium Statistic Hulu's penetration rate Japan FY 2024, by age group
  • Premium Statistic U-Next's penetration rate Japan FY 2024, by age group

Average consumption times

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  • Premium Statistic Average VOD viewing time per weekday Japan FY 2014-2023
  • Premium Statistic Average VOD viewing time among men per weekday Japan FY 2014-2023
  • Premium Statistic Average VOD viewing time among women per weekday Japan FY 2014-2023
  • Premium Statistic Average VOD viewing time per weekday Japan FY 2023, by age group
  • Premium Statistic Average VOD viewing time among men per weekday Japan FY 2023, by age group
  • Premium Statistic Average VOD viewing time among women per weekday Japan FY 2023, by age group

User behavior

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  • Premium Statistic Preferred types of video consumption Japan 2024
  • Premium Statistic Video streaming service usage frequency Japan 2024
  • Premium Statistic Preferred devices for watching video streaming services Japan 2023
  • Premium Statistic Most popular SVOD genres Japan 2023
  • Premium Statistic Weekly leading content on SVOD platforms Japan 2026
  • Premium Statistic Inclination to use paid video streaming services Japan 2024
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