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TV consumption in South Korea

Statistics report on TV consumption in South Korea

This report presents statistics on TV consumption in South Korea. The report provides an overview of the domestic broadcasting market as well as consumer behaviors and preferences. Further topics include OTT streaming services and K-dramas.

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Table of contents

Broadcasting industry overview

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  • Premium Statistic Broadcasting industry revenue in South Korea 2008-2024
  • Premium Statistic Broadcasting industry export value South Korea 2014-2024
  • Premium Statistic Broadcasting industry import value South Korea 2014-2023
  • Premium Statistic Broadcast advertising industry market size South Korea 2015-2023
  • Premium Statistic Broadcast advertising industry market size South Korea 2023, by medium

TV consumption behavior

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  • Premium Statistic Average daily time spent watching TV per person in South Korea 2013-2023
  • Premium Statistic Methods for watching TV programs in South Korea 2023, by device
  • Premium Statistic Number of paid TV subscribers South Korea H1 2024, by format
  • Premium Forecast Most common TV subscription brands in South Korea 2024

Streaming

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  • Premium Statistic OTT video service usage rate in South Korea 2017-2024
  • Premium Statistic Paid OTT video service usage rate in South Korea 2019-2023
  • Premium Statistic Over-the-top (OTT) viewer penetration rate in South Korea 2025, by service
  • Premium Statistic Usage rate of selected SVoD services South Korea 2023
  • Premium Statistic Leading SVoD video services South Korea 2022, by sales revenue
  • Premium Statistic Leading program types watched via OTT video services South Korea 2024
  • Premium Statistic Most used device for OTT services South Korea 2023

TV program preferences

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  • Premium Statistic Most preferred TV programs South Korea 2024, by genre
  • Premium Statistic Program types watched on terrestrial TV South Korea 2024
  • Premium Statistic Program types watched on pay TV South Korea 2024
  • Premium Statistic Preferred TV program South Korea 2025
  • Premium Statistic Major programs on terrestrial TV South Korea 2023, by viewership rating
  • Premium Statistic Major programs on pay TV South Korea 2023, by viewership rating

K-dramas

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  • Premium Statistic Video streaming services for accessing Korean drama worldwide 2024
  • Premium Statistic K-drama popularity worldwide 2024
  • Premium Statistic Favorite South Korean dramas internationally 2024
  • Premium Statistic K-dramas export value South Korea 2017-2023, by type of broadcast
  • Premium Statistic TV drama and film viewership ratings South Korea 2024, by age
  • Premium Statistic TV drama and film monthly watch time South Korea 2023, by age and gender
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