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Winter tourism in Europe

Statistics report on winter tourism in Europe

This report presents a range of statistics and facts on winter tourism in Europe. It provides data on leading travel markets in winter, as well as key figures on ski resorts and ski tourism across popular European destinations. The report also includes a chapter on Christmas markets in Europe.

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Table of contents

Overview

6
  • Premium Statistic Monthly number of inbound tourist arrivals in Europe 2019-2025
  • Premium Statistic Best ski areas worldwide 2024, by ski index score
  • Premium Statistic Most expensive ski destinations in Europe 2024
  • Premium Statistic Cheapest ski destinations in Europe 2024
  • Premium Statistic Most budget-friendly ski resorts in Europe 2025, by average weekly cost
  • Premium Statistic Most budget-friendly ski resorts for families in Europe 2025, by average weekly cost

France

9
  • Premium Statistic Tourist overnight stays in winter in France 2019-2025, by destination
  • Premium Statistic Tourist overnight stays in winter in France 2019-2025, by accommodation type
  • Premium Statistic Leading inbound travel markets in winter in France 2019-2025, by overnight stays
  • Premium Statistic Ski resorts' average revenue per skier day in France 2000-2025
  • Premium Statistic Customer breakdown at ski resorts in France in winter 2024-2025, by nationality
  • Premium Statistic Share of ski resort attendance in France 2014-2025, by vacation period
  • Premium Statistic Ski resort occupancy rates in France in winter 2023-2024, by accommodation type
  • Premium Statistic Most expensive ski destinations in France 2024
  • Premium Statistic Cheapest ski destinations in France 2024

Italy

7
  • Premium Statistic Monthly overnight stays by international tourists in Italy 2019-2025
  • Premium Statistic Distribution of ski tourists in Italy 2022-2024, by origin
  • Premium Statistic Leading inbound travel markets for ski tourism in Italy 2023-2024
  • Premium Statistic Leading domestic travel markets for ski tourism in Italy 2023-2024
  • Premium Statistic Most popular winter sports among tourists in Italy 2023-2024
  • Premium Statistic Most expensive ski destinations in Italy 2024
  • Premium Statistic Cheapest ski destinations in Italy 2024

Austria, Germany, and Switzerland

8
  • Premium Statistic Leading inbound travel markets in winter in Austria 2019-2025, by overnight stays
  • Premium Statistic Domestic overnight stays in winter in Austria 2008-2025
  • Premium Statistic Monthly overnight stays in German travel accommodation 2022-2025
  • Premium Statistic People in Germany who prefer ski vacations 2019-2024
  • Premium Statistic Overnight stays in hotels and spas in Switzerland 2013/14-2024/25
  • Premium Statistic Winter sports tourists in Switzerland in 2023/24, by country of origin
  • Premium Statistic Traffic revenue at ski lifts in Switzerland 2004/05 to 2023/24
  • Premium Statistic Ski pass price in the 10 largest ski resorts in Switzerland 2024

Christmas markets

5
  • Basic Statistic Best European Christmas markets 2025-2026
  • Premium Statistic Cities with the most budget-friendly Christmas markets in Europe 2025
  • Premium Statistic Purchases at Christmas markets in Austria in 2024
  • Premium Statistic Christmas market activities in Germany in 2024
  • Basic Statistic Purchase locations for Christmas gifts in the UK 2025
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