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Music and beyond: Audio streaming in India

ÌÇÐÄÆÆ½â°æ spotlight report on audio streaming in India

This ÌÇÐÄÆÆ½â°æ report takes a deep dive into the audio streaming market in India. With a dominant music-listening culture owed to the film industry, digital music is the primary pillar of the market. However, the Indian consumer has slowly discovered the appeal of non-music audio products such as podcasts and audiobooks. Services following an ad-based model or offering affordable subscription plans combined with local language content have a promising future in the market.

This report presents statistical data on audio streaming trends in India. A special focus is dedicated to the music segment and its market leaders as well as the growing interest in the non-music segment and its drivers.

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