Target audience: Crypto and NFT enthusiasts in the United Arab Emirates

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This report analyses consumers that answered ''New financial topics, such as crypto and NFTs, fascinate me'' to the multi-pick question ''Which of these statements about finance apply to you?''.
With it, you get a comprehensive overview of crypto and NFT enthusiasts in the United Arab Emirates: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark crypto and NFT enthusiasts in the United Arab Emirates (''target audience'') against the average Emirati onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey.

Report Details

Target audience: Crypto and NFT enthusiasts in the United Arab Emirates

Pages: 26 Pages
Format: PDF
Language: English
Released: September 2023

Price: New price:$495 USD

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Refreshed up to 4 times a year

Description
Content
Tables

Selected insights on target group: Crypto and NFT enthusiasts in the United Arab Emirates

Many crypto and NFT enthusiasts have a high annual household income
An honest and respectable life is a relatively important aspect of life to crypto and NFT enthusiasts
Finance and economy are relatively prevalent interests of crypto and NFT enthusiasts
Crypto and NFT enthusiasts are more likely to have traveling as a hobby than the average consumer
Crypto and NFT enthusiasts remember seeing ads on video streaming services more often than the average consumer

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities

Consumer attitudes

Attitudes towards digital media
Challenges facing the country
Politics

Marketing touchpoints

Digital advertising touchpoints
Internet usage by device
Social media usage
Non-digital advertising touchpoints
Traditional media usage

Demographic profile

Age of consumers in United Arab Emirates
Gender of consumers in United Arab Emirates
Consumer’s level of education in United Arab Emirates
Share of consumers in United Arab Emirates in the high, middle, and low thirds of monthly household gross income
Type of households in which consumers in United Arab Emirates live
Communities where consumers live in United Arab Emirates

Consumer lifestyle

Most important aspects of life for consumers in United Arab Emirates
Top 10 interests of crypto and nft enthusiasts in United Arab Emirates
Top 10 hobbies and leisure activities of crypto and nft enthusiasts in United Arab Emirates

Consumer attitudes

Agreement with statements in United Arab Emirates
The 10 most important issues facing United Arab Emirates according to crypto and nft enthusiasts
Political attitudes of consumers in United Arab Emirates

Marketing touchpoints

Top 10 places where crypto and nft enthusiasts in United Arab Emirates have come across digital advertising in the past 4 weeks
Devices consumers in United Arab Emirates use regularly to access the internet
Social media activities in United Arab Emirates by type
Places where consumers in United Arab Emirates have come across non-digital advertising in the past 4 weeks
Type of media consumers in United Arab Emirates have been using in the past 4 weeks

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