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Television in Scandinavia

Statistics report on the television industry in Scandinavia

This report presents a range of selected statistics and data on the television industry in Scandinavian countries. In addition to giving an overview, it also covers Scandinavian television companies, public service and commercial television, as well as consumer behavior and TV streaming in Norway, Sweden, and Denmark.

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Table of contents

Overview

7
  • Premium Statistic Broadcast content as consumer first choice for TV viewing in Europe 2025, by country
  • Premium Statistic Revenues from television services in Sweden 2009-2024
  • Premium Statistic Revenue of NRK and commercial broadcasters in Norway 2013-2023
  • Premium Statistic Revenue of the television industry in Denmark 2009-2023
  • Premium Statistic Share of individuals with access to TV sets at home in Sweden 2024, by gender and age
  • Premium Statistic Distribution of TV households in Norway 2007-2024, by number of TV sets
  • Premium Statistic Number of TV households in Denmark 2008-2024

Companies

7
  • Premium Statistic Revenue of Sveriges Television AB 2010-2024
  • Premium Statistic Net sales of Telia Company's TV and Media segment 2020-2024
  • Basic Statistic Quarterly revenue of Viaplay Group 2019-2025
  • Premium Statistic Revenues of the Norwegian Broadcasting Corporation 2013-2024
  • Premium Statistic Revenue of TV 2 Group 2012-2024
  • Premium Statistic Revenues of the Danish Broadcasting Corporation from 2013-2024
  • Premium Statistic Revenue of TV 2 Danmark 2011-2024

Public service television

7
  • Premium Statistic Audience share of the public service television channels of SVT in Sweden 2009-2024
  • Premium Statistic Audience share of SVT1 in Sweden 2009-2024
  • Premium Statistic Audience share of SVT2 in Sweden 2009-2024
  • Premium Statistic Audience share of the public service television channels in Norway 2009-2024
  • Premium Statistic Audience market share of the Norwegian TV station NRK1 2009-2024
  • Premium Statistic Audience market share of the Norwegian TV station NRK2 2009-2024
  • Premium Statistic Audience share of the public service television channels in Denmark 2022-2024

Commercial television

9
  • Premium Statistic Television advertising spending in Sweden 2009-2024
  • Premium Statistic Advertising revenue of Telia Company's TV and Media segment 2020-2024
  • Premium Statistic Net revenue of Viaplay Group 2023-2024, by segment
  • Premium Statistic TV advertising spending in Norway 2009-2024
  • Premium Forecast Traditional TV ad spending in Denmark 2017-2030
  • Premium Statistic Revenue of TV 2 Danmark A/S 2017-2024, by segment
  • Premium Statistic Audience share of TV3 in Sweden 2009-2024
  • Premium Statistic Audience share of TV4 in Sweden 2009-2024
  • Premium Statistic Audience share of Norwegian TV station TV 2 Direkte 2009-2024

Consumer behavior

6
  • Premium Statistic TV channels in Sweden 2024, by audience share
  • Premium Statistic Average daily TV viewing time in Sweden 2010-2024
  • Premium Statistic Average daily TV viewing time in Norway 2009-2024
  • Premium Statistic Audience market share of selected TV channels in Norway 2024
  • Premium Statistic Share of time spent watching video content in Denmark 2024, by platform and age
  • Premium Statistic Ranking of TV channel and streaming families in Denmark 2025, by audience share

Television streaming

5
  • Premium Statistic Daily viewing time of online TV in Sweden 2022-2024, by network
  • Premium Statistic Daily viewing time of the Swedish BVOD service SVT Play 2016-2024
  • Premium Statistic Frequency of TV viewing via internet in Sweden 2024
  • Premium Statistic Distribution of BVOD viewing time in Norway 2024, by genre
  • Premium Statistic Frequency of TV viewing via internet in Denmark 2024
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