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Online travel market 101

ÌÇÐÄÆÆ½â°æ spotlight report on the online travel market worldwide

Over the last 30 years, the internet has completely revolutionized all aspects of the trip experience, from planning and booking to sharing content on social media, becoming a fundamental component of the travel and tourism industry. This ÌÇÐÄÆÆ½â°æ spotlight report helps navigate today's competitive online travel market, highlighting how different regions and segments rely on online sales channels.

The study analyzes the biggest industry players, like Booking Holdings, Expedia Group, Airbnb, and Tripadvisor, from a range of key financial indicators, including revenue, website visits, marketing spending, and reliance on Google advertising. With mobile apps becoming increasingly relevant, the report also investigates the travel app segment. It looks at leading markets and the most popular brands, such as Hopper: an online travel agency (OTA) that is gaining momentum by focusing on fintech products and mobile-only bookings.

Table of contents

Key questions answered in this report:

  • How big is the online travel market?
  • Which companies lead the online travel market?
  • What are the most popular travel apps?

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