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The shiny new medium of the audio market, podcasts, is reaching a point where the zenith of growth has slowly been reached and investment into the medium has been declining. The COVID-19 pandemic, when everyone was forced to stay at home, craving either entertainment or a creative outlet, was a perfect breeding ground for the podcast boom. However, with people returning to their post-pandemic lives, what will happen to podcasts?

Are podcasts here to stay or will they slowly diminish and vanish as many of the pandemic entertainment formats did? Is the medium still worth investing in? What will change for podcasts and their providers in the future? And what will this future mean for podcast platforms as well as advertisers?
This report dives into the current state of the podcasting market as well as the future of the format. Considering not only the developments within podcast platforms but also the newest strategies for podcast advertising as well as the most recent innovations on the market, it gives an outlook on what the future might hold for the podcast industry.