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The media landscape currently stands at a crossroads. After being heavily impacted by the COVID-19 pandemic, economic downturn, and political instability, artificial intelligence is now emerging as a new market disruptor, plunging the industry even further into uncertainty. To deal with these new challenges, as well as changing consumer behavior that favors affordability above all else, the media industry needs to adapt and adopt new strategies in order to increase revenue and boost customer retention.
What are these strategies implemented by the various sectors of the media industry? What role does AI play in this period of tremendous change?
This report delves into the changes adopted by each media sector to grow profits and curb customer losses, and offers insight into video streaming, cinema, news, and podcasting market trends. It also sheds light on the involvement of AI in each sector and what its growing use means for the media industry.