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Generation Z in Australia

Statistics report on Generation Z in Australia

Generation Z, also known as Gen Z or 'Zoomers', is the cohort commonly considered to be born any time from the mid-to-late 1990s to around 2010. This report offers an overview of Gen Z around the world, before 'zooming' in on Zoomers in Australia. It includes chapters on the demographics and personal lives of Gen Z in the country, before considering their online and consumption behaviors, and finally by taking a look at their finances.

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Table of contents

Global overview

7
  • Premium Statistic Gen Z social commerce usage type in the U.S. & UK 2022, by gender
  • Premium Statistic Social media shoppers 2024, by generation
  • Premium Statistic Interest in augmented reality for shopping 2022, by generation
  • Premium Statistic Share of generation Z in Meta's ad audience APAC 2025, by country and gender
  • Premium Statistic Gen Y and Z share of global personal luxury good market in 2017 and 2025
  • Premium Statistic Global digital content creators 2022, by generation
  • Premium Statistic Consumers with financial difficulties due to inflation 2022, by generation and type

Demographics & personal life

7
  • Basic Statistic Population distribution Australia 2025, by age
  • Premium Statistic Residential living situation of young people Australia 2022
  • Premium Statistic Future plans of young people in Australia after leaving school 2023-24
  • Premium Statistic Prioritization of issues to voting choices in Australia 2022, by generation
  • Premium Statistic Share of young people who sought mental health support Australia 2022
  • Premium Statistic Issues of personal concern to young people in Australia 2024
  • Premium Statistic Office employees' preferences on hybrid and remote work worldwide 2022, by generation

Online behavior

6
  • Premium Statistic Distribution of Facebook users in Australia 2025, by age and gender
  • Premium Statistic Share of Instagram users in Australia in 2024, by age and gender
  • Premium Statistic Discovery of new products via online ads by shoppers in Australia 2021, by generation
  • Premium Statistic Share of population interested to join the metaverse Australia 2022, by generation
  • Premium Statistic Hours of paid streaming video services watched in Australia 2021, by generation
  • Premium Statistic Monthly spend on entertainment subscriptions in Australia 2021, by generation

Consumption behavior

5
  • Premium Statistic Sustainability practices Gen Z are willing to pay more for Australia 2022
  • Premium Statistic Generation most likely to be environmentally conscious consumers Australia 2022
  • Premium Statistic Share of Gen Z consumers at each stage of brand sustainability journey Australia 2021
  • Premium Statistic Intended Black Friday and Cyber Monday sales spend Australia 2024, by generation
  • Premium Statistic Average spending forecast on Christmas gifts Australia 2023, by generation

Finances

5
  • Premium Statistic Average value of cash savings of Australians 2024 by generation
  • Premium Statistic Average value of personal debt in Australia 2024, by generation
  • Premium Statistic Share of Australians earning any type of passive income 2022 by generation
  • Premium Statistic Share of adults who own ETFs in Australia 2024, by generation
  • Premium Statistic Share of consumers who invest responsibly in Australia 2024, by age
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