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Gen Z and Millennials in Singapore

Statistics report on Generation Z and Millennials in Singapore

This report offers a spotlight on Gen Z and Millennials in Singapore. It provides an overview of Singapore's demographics, followed by an insight on the opinions, values, and habits of Gen Zs and Millennials with regards to personal finances, workplace, digital space, sustainable consumption, health, LGBTQI+ issues, and political views.

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Table of contents

Demographics

5
  • Basic Statistic Population breakdown Singapore H1 2025, by age group
  • Basic Statistic Male population breakdown Singapore H1 2025, by age group
  • Basic Statistic Female population breakdown Singapore H1 2025, by age group
  • Basic Statistic Labor force participation rate in Singapore 2024, by age group
  • Premium Statistic Views on leading challenges facing youth in Singapore 2024, by generation

Financial health

5
  • Premium Statistic Median monthly income from employment Singapore 2024, by age group
  • Premium Statistic Leading financial concerns among millennials and Gen Z Singapore 2024
  • Premium Statistic Share of working adults who have financial investments Singapore 2024, by age group
  • Premium Statistic Share of working adults in their 20s who spend beyond their means Singapore 2024
  • Premium Statistic Frequency of making spontaneous purchases among working adults Singapore 2024, by age

Career and workplace attitudes

5
  • Premium Statistic Workplace values of millennials and Gen Z Singapore 2024
  • Premium Statistic Importance of flexible work among employees Singapore 2023, by generation
  • Premium Statistic Trust in GenAI as time-saving work tools Singapore 2024, by generation
  • Premium Statistic Rejecting job offers due to sustainability concerns Singapore 2023, by generation
  • Premium Statistic Share of people who hide aspects of themselves at work Singapore 2023, by generation

Digital behavior

6
  • Premium Statistic Number of digital activity days Singapore 2023, by generation
  • Premium Statistic Breakdown of digital activity days of Gen Z and millennials Singapore 2023
  • Premium Statistic Trust in GenAI outputs Singapore 2024, by generation
  • Premium Statistic Share of consumers using PayNow for payments Singapore 2024, by generation
  • Premium Statistic Share of consumers using GrabPay for payments daily Singapore 2024, by generation
  • Premium Statistic Likelihood of social media break for mental health Singapore 2023, by generation

Sustainable consumption

4
  • Premium Statistic Share of consumers who have bought sustainable fashion Singapore 2024, by generation
  • Premium Statistic Actions taken to reduce disposable plastic items usage Singapore 2024, by age group
  • Premium Statistic Regular usage of customer reward programs in Singapore 2024, by generation
  • Premium Statistic Attitude towards meat consumption reduction Singapore 2023, by generation

Attitudes on health

4
  • Premium Statistic State of personal mental health of millennials and Gen Z Singapore 2024
  • Premium Statistic Actions taken to finance healthcare among residents Singapore 2024, by generation
  • Premium Statistic Leading concerns on maintaining health in old age Singapore 2024, by generation
  • Premium Statistic Leading concerns on maintaining health in old age Singapore 2024, by generation

Views on LGBTQI+ issues

3
  • Premium Statistic Views on same-sex couples as successful parents Singapore 2024, by generation
  • Premium Statistic Acceptance of adoption rights of same-sex couples Singapore 2024, by generation
  • Premium Statistic Acceptance of same-sex marriage in Singapore 2024, by generation

Political views

3
  • Premium Statistic Trust in government among Gen Z and Millennials Singapore 2024
  • Premium Statistic Perceived safety to express views on youth policies in Singapore 2024, by generation
  • Premium Statistic Satisfaction of Gen Z and Millennials on selected government policies Singapore 2024
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