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Chapter 01 - Idea and contents
Every really good survey starts with a good questionnaire. Wrong, it starts way before that, with a clear idea and intelligent research design. Our concept is all about your needs, and the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ are effective, international, regional, up to date, and versatile.

Chapter 02 - Method and data quality
What do online research and farming have in common? Meticulous fieldwork ensures an A-grade product. We guarantee the quality of our Consumer ÌÇÐÄÆƽâ°æ surveys’ results through professional online panel service providers, a split questionnaire design, quota sampling, rolling waves, inclusivity, smart quality assurance, and transparent data cleaning.

Chapter 03 - Solutions
Understand your audience to master trends, brands, and markets. Not yet sure how exactly? Relax, in this chapter you will find customized solutions, and none of them require more than just three steps in our Consumer ÌÇÐÄÆƽâ°æ tool.

Chapter 04 - Consumer ÌÇÐÄÆƽâ°æ tool
Every professional task requires effective tools to get the job done. With the Consumer ÌÇÐÄÆƽâ°æ tool, you get a well-designed toolbox enabling you to use our survey data for your solutions. This chapter introduces a set of advanced features of our tool.

Chapter 05 - First things last: appendix
Here you will find answers to the most frequently asked questions about the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, as well as some links that we encourage you to visit. We also show you which regions we distinguish in each of the countries we survey and where we got all the beautiful pictures in this document.

Introduction

• Mission

• Surveys
• Reports
• Research design
• Countries and regions
• Brands
• Raw data
• Raw data

• Representativeness
• Panel partners
• Quotas
• Inclusivity
• Rolling waves
• Sample sizes and error margins
• Split design
• Data fusion
• Quality assurance

• Overview
• Audiences
• Personas
• Brands
• Markets
• Trends
• Communication planning
• Politics and society

• Target groups
• Income quantiles
• Index
• Total share of all respondents

• FAQ
• Important links
• Countries & regions
• Image credits