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Online audio in China

Statistics report on online audio market in China

This report offers the most important statistics on the online audio market in China. It starts with a summary of key industry indicators. Then it presents a market segment overview on online music, audiobooks, and podcasts. After that, the report dives into the most popular audio platforms. Consumer perspective is covered as well with details on audio usage, user demographics, and paying users.

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Table of contents

Overview

5
  • Premium Statistic Revenue of internet audiovisual content in China 2022-2024, by type
  • Premium Statistic Market revenue of online audio industry in China 2015-2022
  • Premium Statistic UGC creators in online audio industry in China 2018-2021
  • Premium Statistic User size of online audio market in China 2015-2022
  • Premium Statistic Public perception of online audio with AI in China 2021

Market segments

5
  • Premium Statistic Number of online music platform users in China 2014-2025
  • Premium Statistic Market value of audiobooks in China 2018-2023
  • Premium Statistic Number of audiobook users in China 2016-2020
  • Premium Statistic Ad revenue of podcast market in China 2015-2024
  • Premium Statistic Estimated number of podcast users in China 2023-2027

Leading platforms

6
  • Premium Statistic Leading mobile audio service providers in China 2022
  • Premium Statistic Monthly active users of leading audio apps in China 2025
  • Premium Statistic Monthly active users of leading music apps in China 2025
  • Premium Statistic Monthly active users of leading e-book apps in China 2025
  • Premium Statistic Annual revenue of Ximalaya Inc. 2019-2021
  • Premium Statistic Net revenue of Sound Group Inc. 2017-2022

Online audio usage

6
  • Premium Statistic Usage period of online audio in China 2021
  • Premium Statistic Usage scenes of online audio in China 2021
  • Premium Statistic Preferred listening channels among online audio users in China 2021
  • Premium Statistic Daily time spent on online audio in China 2021
  • Premium Statistic Online streaming activities in China 2023, by media type
  • Premium Statistic Most streamed audio content types in China 2022

User demographics

4
  • Premium Statistic Online audio user distribution in China 2022, by gender
  • Premium Statistic Online audio user distribution in China 2021, by age group
  • Premium Statistic Online audio user distribution in China 2021, by city tier
  • Premium Statistic Online audio user distribution in China 2021, by income level

Paying users

6
  • Premium Statistic Paying online audio user distribution in China 2021, by age group
  • Premium Statistic Paying online audio user distribution in China 2021, by city tier
  • Premium Statistic Paying online audio user distribution in China 2021, by monthly income level
  • Premium Statistic Annual expenditure on online audio content in China 2022
  • Premium Statistic Payment behavior of online audio users in China 2021
  • Premium Statistic Factors affecting paying intention among online audio users in China 2022
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