ÌÇÐÄÆƽâ°æ

E-Book shops: Baidu Reading customers in China

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Baidu Reading customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Baidu Reading customers in China (''brand users'') against Chinese E-book shoppers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on e-Book shops: Baidu Reading customers in China

  • The age distribution of Baidu Reading customers and E-book shoppers overall is fairly similar
  • There is a fairly even split of male and female Baidu Reading customers
  • Baidu Reading has a larger share of customers with a high income than other E-book shops
  • 23% of Baidu Reading customers live in large cities
  • Having a good time is less important to Baidu Reading customers than to other E-book shoppers

Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch