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Wine tourism in Europe

Statistics report on enotourism in European countries

This report presents insights and statistics about wine tourism in Europe. It includes an overview of the major producers and regions in major wine-producing countries in the continent, the number of wineries, expenditures of wine tourists, destinations, and COVID-19 impact.

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Table of contents

Wine production overview

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  • Premium Statistic Global vineyard surface area share in European countries in 2025
  • Premium Statistic Leading countries for wine production in Europe 2025
  • Premium Statistic Wine production volume in Italy 2024, by region
  • Premium Statistic Wine production volume in France 2019, by region
  • Premium Statistic Wine production volume in Spain 2022, by region
  • Premium Statistic Wine production volume in Germany 2015-2024, by wine-growing region
  • Premium Statistic Wine production volume in Portugal 2024/2025, by region

Wineries

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  • Basic Statistic Number of enterprises in the wine manufacturing industry in Italy 2021-2023
  • Basic Statistic Number of enterprises in the wine manufacturing industry in France 2021-2023
  • Basic Statistic Number of enterprises in the wine manufacturing industry in Spain 2021-2023
  • Basic Statistic Number of enterprises in the wine manufacturing industry in Germany 2021-2023
  • Basic Statistic Number of enterprises in the wine manufacturing industry in Portugal 2021-2023

Economic figures

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  • Premium Statistic Enotourism revenue in Spain 2018-2023, by type of establishment
  • Premium Statistic Per capita daily spend by enotourists in Spain 2019-2020, by category
  • Premium Statistic Revenue and volume of enotourism in Italy 2018-2019
  • Premium Statistic Per capita daily spending by enotourists in Italy 2018-2019, by visitor type
  • Premium Statistic Per capita daily spending by overnight enotourists in Bordeaux 2009-2019
  • Premium Statistic Enotourism revenue in Germany 2018, by type of visitor
  • Premium Statistic Per capita spend by enotourists in Germany 2017-2018, by category and type of visitor

Wine tourists

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  • Premium Statistic Profile of winery visitors worldwide 2020
  • Premium Statistic Number of enotourists in Spain 2008-2023
  • Premium Statistic Share of enotourists in Spain 2019-2020, by age
  • Premium Statistic Main information channels for wine and culinary tourism in Italy 2021
  • Premium Statistic Main aspects for choosing wine and culinary destinations in Italy 2021
  • Premium Statistic Distribution of enotourists in Bordeaux 2019, by origin
  • Premium Statistic Main travel reasons of enotourists in Bordeaux 2019

Destinations

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  • Premium Statistic World's main enotourism destinations 2021
  • Basic Statistic Ranking of the leading vineyards worldwide 2021, by country
  • Premium Statistic Opinions on most attractive Italian enotourism regions 2021, by tourism type
  • Premium Statistic Number of recognized French wine tourism destinations 2023, by vineyard area
  • Premium Statistic Distribution of enotourists in Bordeaux 2019, by subregion
  • Premium Statistic Enotourism destination areas in Spain 2023, by region
  • Premium Statistic Most searched German enotourism destinations on Google 2021

Wine museums

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  • Premium Statistic Number of wine museums in Italy 2022, by region
  • Premium Statistic Number of wine museums in France 2022, by region
  • Premium Statistic Wine museums in Spain 2025, by region
  • Premium Statistic Number of wine museums and routes in Portugal 2025
  • Premium Statistic La Cité du Vin: total number of visitors 2017-2022
  • Basic Statistic Ranking of the main wine tasting rooms in Germany 2021, by wine region

Online wine tastings

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  • Premium Statistic Wineries that offered online wine tastings 2021, by country
  • Premium Statistic Breakdown of online wine tastings worldwide 2021, by country and target group
  • Premium Statistic Wineries replacing events with online wine tastings worldwide 2021, by country
  • Premium Statistic Share of profitable online wine tastings for wineries worldwide 2021, by country
  • Premium Statistic Main platforms for promoting online wine tastings around the world 2021

COVID-19 impact and outlook

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  • Premium Statistic Revenue change from enotourism at wineries in Europe 2020, by country
  • Premium Statistic Impact of COVID-19 on the volume of visitors to wineries worldwide 2021, by country
  • Premium Statistic Share of European wineries intending to invest more in wine tourism 2020, by country
  • Premium Statistic Share of European wineries expecting an increase in wine tourism 2020, by country
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