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Transactional video-on-demand (TVOD) in the United States

Statistics report on the transactional video-on-demand market in the United States

This report provides data on TVOD (transactional video-on-demand), giving information about revenues and penetration. The report also contains chapters on selected platforms, and offers insights into consumer preferences as well as on premium video-on-demand (PVOD).

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Table of contents

Overview

7
  • Premium Forecast OTT Video number of users in the United States 2017-2030
  • Premium Forecast OTT Video revenue in the United States 2017-2030
  • Premium Forecast OTT Video average revenue per user in the United States 2017-2030
  • Premium Forecast Global pay-per-view video revenue 2025, by country
  • Premium Forecast Pay-per-View (TVoD) revenue in the United States 2017-2030
  • Basic Statistic TVOD services available worldwide 2024, by region
  • Premium Statistic Households buying or renting on-demand movies and series 2024, by region

Platforms & content

5
  • Premium Forecast Digital video purchases by brand in the U.S. 2024
  • Basic Statistic Market shares of leading TVOD services in U.S. and Canada Q2 2024
  • Premium Forecast iTunes brand profile in the United States 2024
  • Premium Forecast Google Play Store brand profile in the United States 2024
  • Premium Statistic Most genres available on transactional VOD services in the U.S. Q2 2024

Consumer behavior

8
  • Premium Statistic Consumer video entertainment spending in the U.S. 2014-2024, by type
  • Basic Statistic Consumer spending on transactional video products in the U.S. 2023-2024
  • Premium Forecast Pay-per-View (TVoD) number of users in the United States 2017-2030
  • Premium Forecast Penetration rate of pay-per-view (TVoD) in the U.S. 2017-2029
  • Premium Forecast Digital video purchases in the U.S. 2024
  • Premium Forecast Drivers of digital video or audio content purchases in the U.S. 2024
  • Premium Statistic Pay-per-View (TVoD) average revenue per user in the United States 2017-2030
  • Premium Statistic Average number of TVOD purchases in the U.S. and Canada 2022-2024

PVOD

5
  • Premium Statistic Share of consumers making a PVOD transaction in the U.S. 2025, by generation
  • Premium Statistic Reasons to prefer new movies at home in the U.S. and Canada 2024
  • Premium Statistic Share of PVOD movie releases in the U.S. 2022-2023, by studio
  • Basic Statistic U.S. households purchasing selected PVOD movies 2024-2025
  • Premium Statistic Movie content release strategies worldwide 2025
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