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Online travel market in Vietnam

Statistics report on online travel market in Vietnam

This report presents information about the online travel market in Vietnam. It provides an overview of the segment, usage of online travel agencies among Vietnamese, the leading players within the market, and consumer behavior in the country. Furthermore, it depicts the impact of the COVID-19 pandemic on the tourism industry, including the online travel market.

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Table of contents

Overview

5
  • Premium Statistic Online travel market size worldwide 2017-2030
  • Premium Statistic Online travel market scale SEA 2025, by country
  • Premium Statistic Direct GDP contribution of the tourism sector in Vietnam 2015-2021
  • Premium Statistic Consumer goods e-commerce spending in Vietnam 2025, by category
  • Premium Statistic GMV of online travel sector in Vietnam 2019-2025

Key indicators

3
  • Premium Forecast Online revenue share of the travel & tourism market in Vietnam 2017-2030
  • Premium Forecast Revenue in the travel & tourism market in Vietnam 2017-2030
  • Premium Forecast ARPU in the travel & tourism market in Vietnam 2017-2030

Usage of OTAs

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  • Premium Statistic Online travel agency usage Vietnam 2023
  • Premium Statistic Travel frequency among online booking users Vietnam 2021
  • Premium Statistic Purposes of using an online travel agency Vietnam 2023
  • Premium Statistic Timing of purchasing travel tickets via an online travel agency Vietnam 2023
  • Premium Statistic Timing of booking accommodation via an online travel agency Vietnam 2023
  • Premium Statistic Devices used for booking tickets or services via an online travel agency Vietnam 2023

Leading OTAs

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  • Premium Statistic Most used online travel agencies Vietnam 2023
  • Premium Statistic Leading online travel agencies in Vietnam 2025
  • Premium Statistic Top-of-mind online travel agencies among users Vietnam 2021

Consumer preferences

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  • Premium Statistic Preferences of using travel agency versus online booking for hotels Vietnam 2021
  • Premium Statistic Preferences of booking package travel in Vietnam 2021
  • Premium Statistic Preferences of using travel agency versus online booking for flights Vietnam 2021
  • Premium Statistic Factors influencing online travel agency choices Vietnam 2021

Impacts of COVID-19

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  • Premium Statistic Change in international tourist arrivals in Vietnam 2023, by means of transport
  • Premium Statistic COVID-19 impact on hotel occupancy rate in Vietnam 2019-H1 2020
  • Premium Statistic Intention to spend on big-ticket items Vietnam 2022, by category
  • Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
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