Information on the share of time spent streaming compared to watching live TV among Asian Americans in the United States revealed that surveyed Asian Americans spent **** percent of their time streaming video content, making it by far the most popular video platform. Cable came second, with a viewing time share of ** percent.
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Nielsen. (May 31, 2024). Distribution of time spent viewing TV and streaming services among Asian Americans in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/984560/asian-americans-time-spent-streaming-tv-us/
Nielsen. "Distribution of time spent viewing TV and streaming services among Asian Americans in the United States as of March 2024." Chart. May 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/984560/asian-americans-time-spent-streaming-tv-us/
Nielsen. (2024). Distribution of time spent viewing TV and streaming services among Asian Americans in the United States as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/984560/asian-americans-time-spent-streaming-tv-us/
Nielsen. "Distribution of Time Spent Viewing Tv and Streaming Services among Asian Americans in The United States as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2024, /statistics/984560/asian-americans-time-spent-streaming-tv-us/
Nielsen, Distribution of time spent viewing TV and streaming services among Asian Americans in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/984560/asian-americans-time-spent-streaming-tv-us/ (last visited July 26, 2026)
Distribution of time spent viewing TV and streaming services among Asian Americans in the United States as of March 2024 [Graph], Nielsen, May 31, 2024. [Online]. Available: /statistics/984560/asian-americans-time-spent-streaming-tv-us/
