*Male respondents n=1,629; Female respondents n=353
Question: Do you have, and have actively used (at least once a week), any of these social media and dating websites/apps in the past 30 days?
Citation formats
Social media reach among LGBT consumers in Canada 2017, by gender
This statistic presents information on the share of LGBT consumers who used selected social media networks in the past 30 days in Canada as of July 2017, sorted by gender. The data reveals that Facebook was the most popular social media platform among gay/bisexual men and lesbians/bisexual women, followed by YouTube. Twitter usage was similar for each gender, however whilst just 16 percent of women had used Tumblr in the last 30 days, the figure for male respondents was twenty percent higher.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Community Marketing & ÌÇÐÄÆƽâ°æ. (July 12, 2017). Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & ÌÇÐÄÆƽâ°æ. "Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender." Chart. July 12, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & ÌÇÐÄÆƽâ°æ. (2017). Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & ÌÇÐÄÆƽâ°æ. "Share of Lgbt Consumers Who Have Used Selected Social Media Networks in The past 30 Days in Canada as of July 2017, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jul 2017, /statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & ÌÇÐÄÆƽâ°æ, Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender ÌÇÐÄÆƽâ°æ, /statistics/980638/social-media-reach-lgbt-consumers-canada/ (last visited July 29, 2026)
Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender [Graph], Community Marketing & ÌÇÐÄÆƽâ°æ, July 12, 2017. [Online]. Available: /statistics/980638/social-media-reach-lgbt-consumers-canada/
