| Characteristic | Male | Female |
|---|---|---|
| Me Too | 54% | 56% |
| This Girl Can | 15% | 28% |
| Time's Up | 15% | 19% |
| Like a Girl | 3% | 9% |
| He for She | 4% | 7% |
| I Weigh | 1% | 3% |
| The Autocomplete Truth | 0% | 1% |
| Not aware of any campaigns or movements | 40% | 34% |
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March 2019
United Kingdom (Great Britain)
Feburary 5-6, 2019
1,799 respondents
18 years and older
GB Adults
Online survey
Me Too
Founded in 2006 by Tarana Burke, movement against sexual harassment and assault. Exploded in popularity in late 2017 in the wake of the Harvey Weinstein scandal.
This Girl Can
UK-based movement founded in 2015 to encourage more women to partake in sports.
Time's Up
Created in late 2017 against sexual harassment and assault of women in the workplace
Like a Girl
Campaign launched in 2014 by Procter & Gamble to promote self-esteem in girls and rid the term 'like a girl' of negative connotations.
He for She
United Nations initiative created in 2014 for the advancement of gender equality globally
I Weigh
Social media movement started by Jameela Jamil in 2018 to encourage women to share their strengths and values online.
The Autocomplete Truth
A UN women campaign from 2013 to highlight sexism using Google autocomplete worldwide.









