| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
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Source
Source
Release date
March 2017
More information
Region
Germany
Survey time period
January 2017
Number of respondents
1,024 persons
Age group
18-35 years
Special properties
Millennials
Method of interview
Online survey
Supplementary notes
All respondents were born between 1981 and 1998 and are therefore considered millennials and 'digital natives'.
The "EgoTech" study was conducted in January 2017 by the successful full-service-agency for digital marketing and distribution solutions amongst roughly 1,000 respondents from the millennial target group (18-35 years old).
To begin with, all respondents had to undergo an online psychological test to determine their personal level of narcissism. Subsequently, the so-called digital natives were surveyed on various topics such as digital technologies, social media and the use of apps on the basis of the previously performed classification.
The result is a comprehensive cross-section of millennial attitudes, interests and consumption patterns. In addition to this insight, a lot can be learned about the connection between the degree of narcissism and the use of digital technologies.
As a comparison group, around 1,000 older Germans who do not belong to the Millennial generation were surveyed. Instead, they are classified as 'digital immigrants' and belong either to the so-called Generation X, born between 1965-1980, or the Baby-Boomer Generation, born between 1945-1964.
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