| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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November 2018
Saudi Arabia
September 20-28, 2018
500+
16-64 years
samples represent a more affluent, connected population
Online panel
*The Emotional Drivers Index was developed by combining responses to several emotions.
Participants were asked the following question: "To what extent do the following describe how you feel when you think about possibly starting a new business...1 does not describe at all to 7 describes completely? [RANDOMIZE] Please respond quickly to each, based on your first gut reaction.
An Emotional Drivers Index was created by combining responses to reflect the net emotional environment:
"More positive than negative"
"Mixed"
"More negative than positive" using the items below:
