This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Preference towards A-brand versus private label DIY products Europe Q3 2018, by type
This statistic presents the preferences of consumers towards A-brands versus private labels by type of product in home improvement and DIY stores in Europe in the third quarter of 2018. Responding consumers reported a preference towards A-brands for such products as locks (**%), paint (**%) and boilers (**%). Respondents reported a preference towards private labels for such products as masking tapes (**%) and garden tools (**%).
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USP Marketing Consultancy. (December 10, 2018). Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. "Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type." Chart. December 10, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. (2018). Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. "Consumer Preference towards A-brands versus Private Labels of Product in Diy Stores in Europe in The 3rd Quarter 2018, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2018, /statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy, Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type ÌÇÐÄÆƽâ°æ, /statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/ (last visited July 21, 2026)
Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type [Graph], USP Marketing Consultancy, December 10, 2018. [Online]. Available: /statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
