national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 7,887;
2015: n = 8,282;
2016: n = 8,051.
Citation formats
Purchase channels used to buy home improvement products in the UK 2014-2017
This statistic presents the distribution of home improvement product purchases in the United Kingdom (UK) from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy home improvement products in the UK, although the share of consumers choosing this store type fell by almost **** percent during the period. Over the same time frame, the share of respondents shopping online increased from *** percent in 2014 to **** percent in 2017.
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USP Marketing Consultancy. (October 19, 2018). Distribution of home improvement product purchases in the United Kingdom (UK) from 2014 to 2017, by channel* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/935397/purchase-channels-for-diy-products-united-kingdom-uk/
USP Marketing Consultancy. "Distribution of home improvement product purchases in the United Kingdom (UK) from 2014 to 2017, by channel*." Chart. October 19, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/935397/purchase-channels-for-diy-products-united-kingdom-uk/
USP Marketing Consultancy. (2018). Distribution of home improvement product purchases in the United Kingdom (UK) from 2014 to 2017, by channel*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/935397/purchase-channels-for-diy-products-united-kingdom-uk/
USP Marketing Consultancy. "Distribution of Home Improvement Product Purchases in The United Kingdom (Uk) from 2014 to 2017, by Channel*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Oct 2018, /statistics/935397/purchase-channels-for-diy-products-united-kingdom-uk/
USP Marketing Consultancy, Distribution of home improvement product purchases in the United Kingdom (UK) from 2014 to 2017, by channel* ÌÇÐÄÆƽâ°æ, /statistics/935397/purchase-channels-for-diy-products-united-kingdom-uk/ (last visited July 29, 2026)
Distribution of home improvement product purchases in the United Kingdom (UK) from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: /statistics/935397/purchase-channels-for-diy-products-united-kingdom-uk/
