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Nike was the preferred athletic and sportswear brand among almost * of Canadians who were surveyed by in 2020. Adidas and Under Armour ranked in second and third places among respondents, with a and percent share of the vote, respectively.

Nike origins

Nike was founded in 1964 under the original name Blue Ribbon Sports. The first retail outlet was opened in 1966 and the Nike branded shoe was launched in 1972. The company changed its name to Nike, Inc. in 1978 and subsequently went public in 1980. In 2019, Nike’s worldwide revenue reached approximately billion U.S. dollars and there were** Nike stores across Canada.

Canadian shopping preferences

Despite the clear preference for Nike branded athletic and sportswear in Canada, the most important things which consumers considered before buying athletic apparel and sportswear were comfort, price and quality. Just over **** percent of survey respondents stated that brand was a leading purchase influence in a recent survey.