This question was phrased by the source as follows: 'In general, do you prefer the DC brand or the Marvel brand in each of the following types of media?'
The statistic presents the public preference between Marvel and DC Comics in the United States as of November 2018, sorted by media type. During the survey, the majority of respondents said that they had no preference for Marvel over DC Comics for any media type, however Marvel was overall more popular. Whilst ** percent said that they preferred Marvel movies, just **** percent said the same about DC Comics films.
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YouGov. (November 15, 2018). Public preference between Marvel and DC Comics in the United States as of November 2018, by media type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/943194/marvel-dc-movie-preference-by-media-type/
YouGov. "Public preference between Marvel and DC Comics in the United States as of November 2018, by media type." Chart. November 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/943194/marvel-dc-movie-preference-by-media-type/
YouGov. (2018). Public preference between Marvel and DC Comics in the United States as of November 2018, by media type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/943194/marvel-dc-movie-preference-by-media-type/
YouGov. "Public Preference between Marvel and Dc Comics in The United States as of November 2018, by Media Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2018, /statistics/943194/marvel-dc-movie-preference-by-media-type/
YouGov, Public preference between Marvel and DC Comics in the United States as of November 2018, by media type ÌÇÐÄÆƽâ°æ, /statistics/943194/marvel-dc-movie-preference-by-media-type/ (last visited July 20, 2026)
Public preference between Marvel and DC Comics in the United States as of November 2018, by media type [Graph], YouGov, November 15, 2018. [Online]. Available: /statistics/943194/marvel-dc-movie-preference-by-media-type/
