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As of May 2026, "Avengers: Endgame" (2019) held the record for the biggest opening weekend at the North American box office – a term that excludes Mexico and includes the United States and Canada. It grossed around 357 million U.S. dollars on its first weekend of screening. Released two years later, Marvel's "Spider-Man: No Way Home" ranked second with more than 260 million dollars. The comic books' publisher was also behind the movie in the third place: "Avengers: Infinity War" (2018) had box office revenue of almost 258 million dollars. Additionally, "Black Panther: Wakanda Forever," released in 2022, earned a remarkable box office revenue during its opening weekend. The movie's performance secured a spot on the list of "biggest opening weekends at the box office," surpassing "Captain America" and achieving the 14th position.

Film series

Film franchises continue to dominate the North American box office, proving to be a lucrative formula in the most influential cinema market. And the audience seems to remain eager for more of it. During a mid-2022 survey, more than 55 percent of adults in the U.S. expressed at least some interest in viewing a new installment of the Star Wars, Jurassic World, or Marvel Cinematic Universe (MCU) brands on the big screen.

From theaters to streaming services

As the pandemic continued, so did the decrease in consumer spending on movie tickets in the U.S. In 2021, the value stood below seven dollars. Meanwhile, forecasts for streaming platforms were promising. It was estimated that the revenue of the Video-on-Demand (VoD) market in the U.S. amounted to almost 90 billion dollars in 2025.