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Willingness to pay for extra-virgin olive oil in Italy in 2024, by price

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Sources

Release date

March 2024

Region

Italy

Survey time period

2024

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The question was stated by the source as: "Secondo lei, quanto sarebbe giusto pagare un buon olio extra vergine italiano?"

Methodology can be found 

Citation formats

Italy: willingness to pay for extra-virgin olive oil 2024, by price

Published by
T. Ozbun,
Jul 23, 2024

According to a survey, in 2024, 49 percent of Italians were willing to spend seven euros for extra-virgin olive oil. Another 18 percent were willing to spend only five euros.

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Olive oil industry in ItalyVegetable oils and fatsAgricultural industry in ItalyCondiments and seasoning market in Europe
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