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Leading aspects consumers consider when buying extra-virgin olive oil in Italy in 2023*

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Sources

Release date

March 2024

Region

Italy

Survey time period

2023

Number of respondents

25,7 million Italian households

Method of interview

Online interview

Supplementary notes

The question was originally stated by the source as: "Quando aquista questi prodotti, oltre al prezzo, qual è per lei l'aspetto più importante nella scelta di cosa comprare?"

*Excluding price

Citation formats

Italy: main aspects when purchasing extra-virgin olive oil 2023

Published by
T. Ozbun,
Aug 22, 2024

 According to data, 47 percent of Italians in 2023 considered the origin of the raw materials as the main aspect when purchasing extra-virgin olive oil. Another 28 percent considered taste/flavor as the main aspect when purchasing it.

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Topics

Olive oil industry in ItalyVegetable oils and fatsAgricultural industry in ItalyCondiments and seasoning market in Europe
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