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As of August 2023, the leading YouTube channel in the Philippines concerning the number of uploaded videos was the GMA Integrated News, with approximately 299 thousand uploaded videos. The Philippines is known to house one of the largest internet savvy populations in the world. In 2022, the Southeast Asian nation’s internet economy was valued at around 20 billion U.S. dollars. 

Digital population 

As of 2017, 60 million of the 67 million Filipinos aged 16 years or older were active internet users. By June 2022, the Philippines accounted for 3.2 percent of Asia’s total population of internet users where the country stands among the frontline of digital economies. Browsing through social media accounts for the majority of the time spent by these users on the web, despite the lag in internet speed. 

Prevalent social media apps 

Of the overall growth of the Filipino internet economy, the online media segment witnessed the highest growth rate equal to 45 percent. Aside from Facebook, Instagram, and Twitter, the online video streaming site, YouTube continues to gain popularity with each new wave of social media users in the country. While the top four most subscribed YouTube channels in the Philippines were mainly focused on news and politics, showbiz personality Ivana Alawi, siblings Ranz Kyle and Niana Guerrero, and vlogger Zeinab Harake also made it to the top 10 list.