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Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation

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Sources

Release date

August 2018

Region

United States

Survey time period

First quarter of 2018

Age group

18 years and older

Citation formats

U.S. consumer willingness to pay more for natural products 2018, by generation

Published by
T. Ozbun,
Sep 10, 2018

This statistic depicts the willingness to pay a premium for natural or organic products among consumers in the United States in 2018, broken down by generation. In that year, ** percent of older Millennials were willing to pay extra for organic or natural products, compared to only ***percent of retirees and seniors.

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Organic consumers Organic food market in the U.S. Online grocery shopping in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorNatural and organic cosmetics in the U.S.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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