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According to the survey, ** percent of Gen Z consumers in the United States purchased organic beauty and personal care products in 2018. That year, about ** percent of baby boomers purchased such products.
Consumers purchase a substantial amount of personal care products as part of their hair, skin, and makeup routines. Aveeno, Burt's Bees, and Aveda are some of the most well-known brands within the natural beauty market. For example, Burt's Bees is one of the leading brands in the U.S. market for lipsticks. Similarly, almost * consumers use Aveeno shampoo, making it one of the top twenty shampoos in the United States.
The market for natural and organic products has increased over the past few years, as many users voice concern about synthetic ingredients, such as BPA, in the products. Over ** percent of consumers either already buy or want to start buying all-natural skincare products. Another factor relevant to many consumers is that their products are free from chemicals such as parabens, formaldehyde, and polyethylene.
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Organic food consumption
Consumer behavior-food
Organic/natural cosmetics consumers
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
