Data is based on the top 100 sites that made the most-engaged list in April, categorized based on total engagements with the web content that they published that month. Engagements with native content such as Live videos are not included in this analysis.
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Most engaged websites on Facebook worldwide 2018, by category
This statistic presents a ranking of the most engaged websites categories on Facebook as of April 2018. According to the findings, the category that had the highest share of engagement on Facebook were news websites, which accounted for 51 percent of user interactions. Coming in second was the category of entertainment, which held an engagement share of 19 percent.
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NewsWhip. (May 10, 2018). Most engaged websites on Facebook worldwide as of April 2018, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/901056/categories-100-most-engagement-websites-facebook/
NewsWhip. "Most engaged websites on Facebook worldwide as of April 2018, by category." Chart. May 10, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/901056/categories-100-most-engagement-websites-facebook/
NewsWhip. (2018). Most engaged websites on Facebook worldwide as of April 2018, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/901056/categories-100-most-engagement-websites-facebook/
NewsWhip. "Most Engaged Websites on Facebook Worldwide as of April 2018, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2018, /statistics/901056/categories-100-most-engagement-websites-facebook/
NewsWhip, Most engaged websites on Facebook worldwide as of April 2018, by category ÌÇÐÄÆƽâ°æ, /statistics/901056/categories-100-most-engagement-websites-facebook/ (last visited July 24, 2026)
Most engaged websites on Facebook worldwide as of April 2018, by category [Graph], NewsWhip, May 10, 2018. [Online]. Available: /statistics/901056/categories-100-most-engagement-websites-facebook/
