The top bourbon brands are steadily losing market share to smaller brands. In 2023, Jack Daniel's market share in the United States declined to **** percent from a high of ** in 2017 and 2018.
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Beverage Information Group. (June 30, 2024). Straight whiskey market share in the United States from 2017 to 2023, by brand [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight whiskey market share in the United States from 2017 to 2023, by brand." Chart. June 30, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. (2024). Straight whiskey market share in the United States from 2017 to 2023, by brand. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight Whiskey Market Share in The United States from 2017 to 2023, by Brand." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2024, /statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group, Straight whiskey market share in the United States from 2017 to 2023, by brand ÌÇÐÄÆÆ½â°æ, /statistics/896135/straight-whiskey-market-share-by-brand-us/ (last visited July 28, 2026)
Straight whiskey market share in the United States from 2017 to 2023, by brand [Graph], Beverage Information Group, June 30, 2024. [Online]. Available: /statistics/896135/straight-whiskey-market-share-by-brand-us/