| Characteristic | Share of voice |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
Pi Datametrics
Release date
August 2018
More information
Region
United States
Survey time period
April 1 to June 30, 2018
Special properties
across Google US
Supplementary notes
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given online travel search and booking retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,026 of the most commercially valuable terms, and categories consisted of the following two options, domestic and international.
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