This statistic displays the results of a survey conducted between May and July of 2017 about the local and foreign brand preferences of wine among consumers in China. During the measured time period, around 28 percent of the Chinese respondents stated that they somewhat preferred foreign brands of wine over local brands.
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McKinsey & Company. (November 22, 2017). Local and foreign brand preferences of wine among consumers across China as of July 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/866382/china-consumer-wine-brand-preferences/
McKinsey & Company. "Local and foreign brand preferences of wine among consumers across China as of July 2017." Chart. November 22, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/866382/china-consumer-wine-brand-preferences/
McKinsey & Company. (2017). Local and foreign brand preferences of wine among consumers across China as of July 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/866382/china-consumer-wine-brand-preferences/
McKinsey & Company. "Local and Foreign Brand Preferences of Wine among Consumers across China as of July 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Nov 2017, /statistics/866382/china-consumer-wine-brand-preferences/
McKinsey & Company, Local and foreign brand preferences of wine among consumers across China as of July 2017 ÌÇÐÄÆƽâ°æ, /statistics/866382/china-consumer-wine-brand-preferences/ (last visited July 24, 2026)
Local and foreign brand preferences of wine among consumers across China as of July 2017 [Graph], McKinsey & Company, November 22, 2017. [Online]. Available: /statistics/866382/china-consumer-wine-brand-preferences/
