Respondents from 16 state capitals and major town in India
Supplementary notes
Target respondents were both male and female from age groups 18-21 years and 22-25 years, belonging to households with durable ownership of CTV, refrigerator and at least two of the following products: car, two wheeler, home computer/laptop, air conditioner and washing machine. Respondents were either currently students of undergraduate or above or employed with education graduate or above. Additionally, respondents were regular users of internet on the smart phone and members of a social networking site.
The survey question was phrased by the source as follows: Expensive brands represent my aspirations in life.
The source does not specify the type of survey.
Citation formats
Share of people who agree that costly brands represent aspirations India 2017 by age
This statistic represents the share of individuals across India who think that expensive brands represent their aspirations in life as of July 2017, by age. During the survey period, approximately **** percent of the year olds across the country agreed that expensive brands represent their aspirations in life, while approximately **** percent of the year olds across the country agreed that expensive brands represent their aspirations in life during the same time period.
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Hindustan Times. (October 18, 2017). Share of individuals who think expensive brands represent their aspirations in life across India in 2017, by age [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/863895/india-share-of-individuals-who-think-expensive-brands-represent-their-aspirations-in-life-by-age/
Hindustan Times. "Share of individuals who think expensive brands represent their aspirations in life across India in 2017, by age." Chart. October 18, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/863895/india-share-of-individuals-who-think-expensive-brands-represent-their-aspirations-in-life-by-age/
Hindustan Times. (2017). Share of individuals who think expensive brands represent their aspirations in life across India in 2017, by age. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/863895/india-share-of-individuals-who-think-expensive-brands-represent-their-aspirations-in-life-by-age/
Hindustan Times. "Share of Individuals Who Think Expensive Brands Represent Their Aspirations in Life across India in 2017, by Age." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Oct 2017, /statistics/863895/india-share-of-individuals-who-think-expensive-brands-represent-their-aspirations-in-life-by-age/
Hindustan Times, Share of individuals who think expensive brands represent their aspirations in life across India in 2017, by age ÌÇÐÄÆÆ½â°æ, /statistics/863895/india-share-of-individuals-who-think-expensive-brands-represent-their-aspirations-in-life-by-age/ (last visited August 01, 2026)
Share of individuals who think expensive brands represent their aspirations in life across India in 2017, by age [Graph], Hindustan Times, October 18, 2017. [Online]. Available: /statistics/863895/india-share-of-individuals-who-think-expensive-brands-represent-their-aspirations-in-life-by-age/