In 2025, the German software company SAP's sales and marketing expenses reached 8.879 billion euros. That same year, SAP generated over 36 billion euros in revenue worldwide.
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SAP. (February 26, 2026). SAP's marketing and sales expenses from 2015 to 2025 (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/862003/saps-marketing-and-sales-expenses/
SAP. "SAP's marketing and sales expenses from 2015 to 2025 (in million euros)." Chart. February 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/862003/saps-marketing-and-sales-expenses/
SAP. (2026). SAP's marketing and sales expenses from 2015 to 2025 (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/862003/saps-marketing-and-sales-expenses/
SAP. "Sap's Marketing and Sales Expenses from 2015 to 2025 (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2026, /statistics/862003/saps-marketing-and-sales-expenses/
SAP, SAP's marketing and sales expenses from 2015 to 2025 (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/862003/saps-marketing-and-sales-expenses/ (last visited July 25, 2026)
SAP's marketing and sales expenses from 2015 to 2025 (in million euros) [Graph], SAP, February 26, 2026. [Online]. Available: /statistics/862003/saps-marketing-and-sales-expenses/
